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About SulongRa

We Built SulongRa Around a Simple Problem

We are a startup virtual assistance agency based in the Philippines, helping businesses access remote talent with support around sourcing, screening, onboarding, and account management through your Account Manager.

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Who we are

A Growing Agency With a Hands-On Approach

Business owners often know what they should delegate, but finding the right person, training them, and managing the relationship can become another job. SulongRa was created to make that process easier.

We are building our agency around long-term client relationships. We focus on understanding your workflow, matching the right support, and staying involved after onboarding. Our goal is to grow alongside the businesses we support.

SulongRa co-founders RJ Bustillo and Cliff Hormachuelos working together in a café
RJ Bustillo, Co-Founder Cliff Hormachuelos, Co-Founder

The history of SulongRa

Built from experience. Grounded in hard work and integrity.

The partnership behind SulongRa began years before the company, when Cliff Hormachuelos and RJ Bustillo worked together for nearly three years in customer service and sales.

Their careers later took them into property management, freelance sales, customer support, and remote client work. Those experiences gave them firsthand insight into what makes virtual support successful: the right skills, clear communication, dependable follow-through, and genuine commitment to the client’s goals.

They created SulongRa to give growing businesses professionally supported Virtual Professionals while opening doors for talented people seeking meaningful careers from the comfort of home.

Quing Bayudo, Technical Support and Automation Specialist at SulongRa

Quing Bayudo

Technical Support & Automation Specialist

Quing helps businesses build, improve, and maintain the digital systems that keep their operations moving. He specializes in workflow automation, CRM buildouts, website development, web design, and programming.

From automating repetitive processes and organizing customer pipelines to creating practical websites and tailored technical solutions, Quing turns complex requirements into dependable systems. His problem-solving approach helps businesses work more efficiently, reduce manual tasks, and create a stronger foundation for growth.

Skills & Specializations
  • Workflow automation
  • CRM buildout and customization
  • CRM pipeline development
  • Website buildout
  • Website design
  • Web development and programming
  • Systems integration
  • Technical troubleshooting
  • Digital operations support

The meaning behind our name

SulongRa.
Just move forward.

Inspired by the Bisaya expression behind “just move forward,” SulongRa gives a name to the mindset we bring to our work: keep learning, take the next step, and follow through even when the work gets challenging.

Our founders’ experience in customer service, sales, and remote work shaped that belief. Building a business takes consistent effort, and having the right people beside you can make the next step more manageable.

Today, we are building SulongRa around that shared purpose: helping business owners move forward with dependable support, while creating opportunities for Filipino Virtual Professionals to grow through meaningful work.

The people behind the progress

We’re go-getters.
We take initiative and follow through.

We are a team of people who want to learn, contribute, and do work we can be proud of. For us, being a go-getter means asking thoughtful questions, looking for practical solutions, and taking ownership of the responsibilities entrusted to us.

We bring that attitude to everyday work: following up on an open task, flagging a potential issue early, or suggesting a clearer way to keep things organized. We take initiative within the role we agree on with you and check in when a decision needs your direction.

As a growing agency, we are committed to earning trust through consistent effort, honest communication, and a willingness to improve. Your goals give our work direction. Our job is to help you keep moving toward them.

Meet the SulongRa Team

Different strengths. Practical support.

Our team consists of Virtual Professionals, bringing different skills and professional backgrounds. Each Virtual Professional brings a distinct specialization, allowing us to match clients with support that aligns with their workload, systems, customers, and business goals.

Anj Panes, Customer Experience & Administrative Support Specialist at SulongRa01

Virtual Professional

Anj Panes

Customer Experience & Administrative Support Specialist

Anj helps businesses stay responsive, organized, and attentive to their customers. She brings more than four years of BPO experience across voice and non-voice customer service, along with two years of administrative-support experience. Her attention to detail and dependable communication help keep daily work moving smoothly behind the scenes.

Skills & specializations
  • Inbound customer service
  • Live chat and email support
  • Ticket management
  • CRM updates
  • Data entry
  • Calendar management
  • Customer records
  • General administrative support
Mery Tampoy, Lead Generation & Appointment-Setting Specialist at SulongRa02

Virtual Professional

Mery Tampoy

Lead Generation & Appointment-Setting Specialist

Mery helps businesses keep their sales pipelines active through consistent outreach and professional follow-up. Her background includes customer service, sales, cold calling, lead generation, and appointment setting. She combines sales experience with a customer-first approach to represent each client’s business with confidence and care.

Skills & specializations
  • Cold calling
  • Lead generation
  • Appointment setting
  • Prospect follow-up
  • Lead nurturing
  • CRM management
  • HubSpot
  • Salesforce
  • Sales support
  • Customer service
Diane Acosto, Digital Operations & Customer Support Specialist at SulongRa03

Virtual Professional

Diane Acosto

Digital Operations & Customer Support Specialist

Diane supports the digital and customer-facing responsibilities that help a business remain organized and accessible. Her experience spans customer service, operations, website management, and social media support, making her a versatile member of the team who can support both customers and the systems behind the business.

Skills & specializations
  • Customer service
  • Email and chat support
  • Website management
  • Website content updates
  • Social media management
  • CRM support
  • Digital administration
  • Workflow coordination
  • Operations support
Trexy Canoy, Sales Development Representative at SulongRa04

Virtual Professional

Trexy Canoy

Sales Development Representative

Trexy helps businesses turn prospecting activity into organized sales opportunities. Her background includes sales, customer engagement, property management, recruitment, and business operations. As an SDR, she specializes in identifying potential customers, qualifying opportunities, and helping leads progress through the sales pipeline across multiple industries.

Skills & specializations
  • Outbound prospecting
  • Lead qualification
  • Cold calling
  • Appointment setting
  • Lead nurturing
  • CRM management
  • Pipeline updates
  • Customer engagement
  • Property-management outreach
  • Sales support

Support matched to the role

Every Virtual Professional is pre-trained in ISA fundamentals.

This foundational preparation includes professional outreach, lead qualification, appointment setting, consistent follow-up, CRM discipline, and clear client communication. Individual assignments and responsibilities are based on each Virtual Professional’s experience, demonstrated skills, and the specific requirements of the client.

What you can expect

Qualified for the role.
Supported for the relationship.

01

Careful Matching

Candidates are considered against the actual responsibilities and skills your role requires.

02

Responsive Support

We keep communication straightforward and accessible throughout the engagement.

03

Flexible Skill Sets

Support can be tailored around your business processes, software, and priorities.

04

Supported

Connected to a dedicated Account Manager throughout the engagement.

Philippines-based. Supporting businesses internationally.

SulongRa is based in the Philippines, where our Virtual Professionals primarily work. We help businesses across industries find support suited to their responsibilities and working hours.

Full-time support is generally around 40 hours per week, and work schedules can align with your U.S. time zone. You provide access to the software, systems, tools, and company-specific training needed for the role; we help the engagement launch with structure and stay supported.

READY TO MOVE FORWARD?

Give your business the support it needs to keep moving.

If repetitive tasks are taking time away from sales, customers, strategy, or growth, it may be time to delegate. Tell us what is consuming your time, and we’ll help determine what can realistically be handled through virtual support.

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